OBJECTIVE:

To celebrate the legacy of the Sierra Móveis brand through an anniversary editorial catalog, bringing together iconic pieces still in production and creating a visual and emotional narrative that connects the brand's past, present and future.

ACTIVITY:
- I acted as a bridge between the board of directors, the creative agency and the brand owner, ensuring fluidity in the approval and execution processes;
- I helped curate the images of the pieces and collections in production, contributing to the strategic and visual organization of the material.
- I supervised photo shoots, page layout and editorial review, ensuring that the material reflected the brand's positioning in the luxury segment.

RESULT:
- The catalog became a key piece in Sierra Móveis' institutional communication, being used as a sales, branding and brand memory tool.
- It reinforced Sierra's positioning as a reference in design, tradition and sophistication, increasing the perception of value among partners and consumers.