CONTEXT:
In the 2010 election, the Green Party needed to make all the visual communication for the campaign in Pará viable. With Marina Silva in the presidential race and a ticket with 49 candidates for State Deputy and 1 for Federal Deputy, the challenge was enormous: to create a complete and integrated graphic campaign for all candidates in less than 24 hours.

CHALLENGE:
- Because the party was small, it did not have the funds to pay for what was proposed by the advertising agencies at the time.
- The deadline for sending the image to the printer was the next day.
- And who raised their hand and said “leave it to me”? Yes, me.

EXECUTION:
- Creation of the visual concept for the entire PV/PA campaign, including colors, typography, aesthetics and communication approach
- Hand-processing and editing of the photos of all 50 candidates, one by one, including Marina Silva.
- Development of materials for all political formats: banners, billboards, leaflets, stickers, easels, posters, newspapers, banners
- Assembly of variations for each candidate: individually, with Marina Silva, the presidential candidate in that election, with the Governor, with the Federal Deputy, with all of them together. Whatever you can imagine, I did.
- Organization of the database, numbering, checking names and cross-referencing, everything by hand.
- Finalization and delivery to the printer in less than 24 hours.

RESULT:
- Campaign approved without any corrections.
- All materials delivered in time for printing.
- The deadline and strategic window for publicizing the campaign were not missed.
- Coordination praised for the achievement and material used in all of the campaign's street pieces.
- Recognition as “the professional who saved the campaign” (their words, not mine).