CONTEXT:
At the time, I was a media professional at the C8 Comunicação agency. The creative team was trying to approve a piece to promote Senior Citizens' Day, but nothing happened. The deadline for submitting the artwork to the newspapers was approaching, and the client was not happy with any of the proposals. The team was already in desperate mode.

That's when I, who wasn't part of the creative team, sat down, developed it in Photoshop, and delivered the piece to the client.
It was approved the first time, and I saw my first piece of artwork gain visibility in newspapers all over the state.

CREATIVE CONCEPT:
The campaign had an emotional appeal: to value the look of maturity. The golden frame refers to memory and the nobility of age, while the slogan reinforces the idea that life improves, including our looks, with time.
Phrase: "You can see the best things in life now."

RESULT:
- Piece approved the first time by the client in a campaign marked by successive rejections.
- Publication in the main newspapers of the capital of Pará.
- Internal result: I was “discovered” as a creative potential and began to be called upon not only for the media, but also in critical creative delivery situations.